Eight Ways of Building And Nurturing Your Firm's Internal Values

The time is 1988. The place is The Winter Olympic Games in Calgary, Canada.

Swiss skier, Pirmin Zürbriggen had already successfully completed the combined slalom, and, according to experts, he was so successful that he had a good chance to win the gold medal in his category. All he had to do was to complete his second run.

His time on the second run was almost irrelevant, since he was so far ahead of the rest of the racers.

But instead of coming down the slope at an easy pace to secure his medal, he started pushing his luck.

And as it was predicted by commentators, he fell and lost his hope for the medal. Later on, an instructor who knew Zürbriggen well was asked about why he had pushed the envelope when he had basically already won the gold medal.

And the instructor told the reporter that Zürbriggen didn't ski for the medal, but for reaching the next level of his potential.

For Zürbriggen, reaching the next level of achievement was more important than winning another medal.

The reason why I mention this example is because for consulting firms too there must be something more important than merely getting paid for the next project and meeting sales projections.

In my experience, one of the distinguishing factors between consultants is that the most successful ones are less concerned about how much they make and more concerned about how they make their money.

They aim at working with great clients on sexy, exciting projects. And as a result, they get paid the most.

And this is what we discuss in this month's spine-chillingly electrifying episode of Commando Consulting, entitled, Eight Ways of Building And Nurturing Your Firm's Internal Values.

Enjoy!